YOSHUA OKÓN

Freedom Fries: Still Life. For this piece, Okón convinced both a McDonald's manager to grant him access for an overnight shoot and a McDonald's loyal customer to participate as a model. The resulting work references the way in which the body is tricked and, above all, dehumanized by the corporate environment. In this sense, the site itself acquires a symbolic nature: McDonald's, as a representative of corporate culture, references the way in which "consumer society" alienates the human body.

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Video Installation: Single channel, 1 projection or flat screen. TRT: 3:42 minutes, loop. Dimensions: variable